You signed up for your favorite blogger’s freebie offer, aka an Opt-In. You get it in your inbox with no explanation. No hello, no goodbye, no kiss my $##…a big fat NOTHIN with that great FREE thing they just sent you. They must not really care at all wether you get your closet cleaned out or not. (cue the pouty face). Don’t be this blogger or business owner. Let’s talk about why your welcome email is so important.
Wether you are a blogger or running your own business using email marketing, you CANNOT drop the ball when it comes to using a welcome email.
Why A Welcome Email is So Important
A welcome email will build a connection with your subscriber or buyer.
A welcome reinforces why they are getting emails from you, shows that you are grateful to them for subscribing, and assures them that what you have sent them or they have purchased will really help them…because you wouldn’t be following up with them if you didn’t care and didn’t believe in what you sent them. #amiright⠀⠀⠀⠀⠀⠀⠀⠀⠀
You should even have a welcome email attached to your generic sign up. You know, the one where you say “don’t miss a thing, sign up here” Introduce yourself and welcome them at the very least.⠀
Your welcome email will build trust.
Your subscriber or buyer just gave you their email address in return for something they were promised. You delivered and now they know they can trust that what you said you would do, you have done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But do you leave it at that? No way! Tell them a little bit about yourself, give them your story. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Knowing your story and why you do what you do shows them that you understand them. You GET them and what they need or want.⠀
Your welcome email is the opportunity to give added value.
What?! They already got my free opt-in!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yes they did and now you need to nurture them to keep them coming back and one day have them make a purchase from you. Or, be a repeat customer if they have already made a purchase.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Offer up free resources to them. It could be your best tips on their pain point, a review of the item they just purchased, or even an additional item or opt-in that you know would help them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
When you add value you will keep them coming back for more. That’s what you want, right? Raving…loyal…fans.⠀
A welcome email gets their attention.
Getting their attention will remind them who they got the freebie or product from and why they got it. It is the perfect time to to suggest visiting your blog or website for more help.
Getting a subscriber or buyer’s attention is key to building that connection and trust we have been talking about. They are going to remember that YOU followed up with them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, use that welcome email to stand out above the rest of the hundreds of emails they get every week. Be sure to have a catchy (not spammy) headline that will make them click and open your email. Then tell them exactly what they can expect from you. Then just make sure you follow through!
When a welcome email is sent, a subscriber or buyer will tell others.
You are building a connection, building trust, adding value, and they know who you are are and what you are about. Satisfied subscribers or buyers will tell others about you.
Your welcome email is your one chance to make a great first impression so that your reader or purchaser becomes your raving fan. Remember to use it to build a connection, add value, build trust, and get them to tell others about you.
Doing all the things necessary to run your blog or business can be overwhelming. Do you need some help simplifying your to do list? We can help! Click the link below and find out about the virtual assistance services we offer to help you so that you can focus on building your dream!